Jocars x Julien Sprunger

Video made for Jocars on the occasion of a vehicle handover to Julien Sprunger, with the wish to turn a simple delivery into a genuine piece of staging around the car.

The film plays on fluid camera moves, worked framing and dynamic direction to bring out the car in its setting, while creating a cinematic atmosphere.

A visual approach built to go past the simple presentation of the vehicle and give this collaboration a strong, elegant and contemporary identity.