Leapmotor

Video capsule made for Emil Frey around the arrival of Leapmotor on the Swiss Romandy market, with a clear approach given over to the launch of the brand.

The image presents the lines, the technological detail and the electric promise of the vehicle in a pared-back treatment that sets its visual markers quickly.

The edit favours a direct, social and commercial read, introducing the brand to a local audience without loading the film down with explanation it does not need.