Zeekr

Editorial capsule made for Emil Frey around the arrival of Zeekr on the Swiss Romandy market, with an image that stays sober, careful and led by the brand.

The film sets the vehicle in place through clean framing, precise camera movement and close attention to the design, so its visual markers land quickly.

The edit holds a controlled, social and commercial presence, without pulling attention away from the lines of the model or from its electric positioning.