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BMW M, the track experience

Client
Emil Frey
Project
BMW M, the track experience
Date
2026
Type
Event

BMW M, the track experience

Video made for Emil Frey on the occasion of a BMW event held at the TCS circuit in Cossonay, bringing together enthusiasts and the curious around the car.

Open to the public, the event let participants take the wheel of different BMW M models directly on the track, in a setting built to discover the cars and make the most of the circuit.

The film favours movement, detail and sensation to carry the energy of the day and the experience lived on the track, between a passion for cars, discovery and sharing.

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Concept, production, post. A film thought through end to end, in your image.