iX3

Vertical production made for Emil Frey around the electric BMW iX3, showing where the car sits in daily use across urban mobility, comfort and restraint.

The image details the silhouette, the cabin and the lighting signature of the car in a fluid form, built to stay legible on mobile and across social feeds.

The film keeps a clear commercial rhythm, serving the dealerships of French-speaking Switzerland with something short, recognisable and ready to put to work.